Does Your Music Career Depend On Technology?

We as a people must be mindful of who we allow to influence us with narrative shaping tactics in the music industry. While we recommend you shouldn't adhere to most of what's on popular networks, radio shows, and your favorite influences regarding your music career, we know that everyone has to make their own choices based on their beliefs. The narrative soaking up the airwaves as of late is quite concerning, as music industry leaders have been working to convince recording artists that technology (or lack of it) will be the deciding factor of success or failure in music.

We don't deny that technology is and will continue to revolutionize the world as we know it. Still, the idea that it will control the course of one's music career is preposterous. We could make several arguments to dispute these statements, but we will stick to the most important of them all. The movie I Robot is the perfect example for this discussion, the moral being that we as humans shouldn't let technology run our world no matter how "beneficial" it may seem at the time.

There is one thing that no amount of technology can replace in the music industry, the listener. Stating that tech is the future of all artists' careers is, in one way or another, saying that artists don't need people. Yes, tech does make things a lot easier when it comes to communication and access, but what is tech in music if people don't operate or interact with the machines? It's almost as if industry leaders are brainwashing artists to believe that people will not show up for them if their robots don't control their careers.

Technology in music is a fantastic tool to track data, marketing, and monetizing digital assets. Still, unless you're a high priority for the company (in most cases), it will not change your music career if you can not convert real people into fans. This major misconception has led many independent artists' careers in limbo, scratching and clawing for success while playing by rules not designed for them to win.

No matter how advanced tech in music becomes, as long as artists can find a way to utilize tech (in their way) to access the people that enjoy their music, there will always be a place for them to thrive and succeed.