AsheQ Music
This topic has been ongoing for some time, but what we have to say may give artists a more precise idea regarding what they should do moving forward. The current message flooding online media to recording artists is they should continuously release new music as frequently as possible because it will provide them more opportunities to be noticed. We disagree with this method for several reasons: what it costs to execute such tasks, lack of return on their investment, and the negative toll it may take on the artist’s career/presence if things don’t go as planned. Let’s dive deeper into each topic.
The Cost
For artists that have chosen music as a career path, there is no expense (within their budget) too big to see things through. The problems arise when the costs for studio time, music videos, instrumentals, new clothes for image purposes, and sometimes paying to perform begin to pile before the artists have made their first dollar back. This mistake commonly stems from artists’ attempts at mimicking music label strategies to break their new artists. How can an artist follow a blueprint that they haven’t seen or don’t completely understand? It’s impossible, which is why many artists usually end up with a stockpile of content, a poorly managed brand, wasted connections, and no income.
Return On Investment
Any artist who believes in themselves naturally expects to see the same results from like-minded listeners. It’s fascinating how many artists post their music today, with the majority being left with less than 1k listens, likes, comments, and shares per song. Secondly, none of these results add funds to the artist’s bank account, returning them to square one. If an artist is to live and thrive from their music, the return on their investment must show consistent growth.
Negative Toll On Presence
When artists release music with little to no results over time, they leave a compilation of their consistent failures for everyone to see. It is not a good look to have a boatload of released hits if your success is minimal. Unless you have connections, this is also unattractive to potential investors (labels, sponsors, distribution companies) if that’s the route you’re looking to go. Given music’s competitive industry, it is essential to stand out amongst one’s counterparts to obtain sustainable success.
When artists invest more time developing one song, their best song, they are more effective at establishing a good foundation. Critical information gets missed when the vetting process is skipped, sometimes causing the production of music that may flop even with the perfect machine behind it. It’s time for artists to harness the opportunities waiting for them if they decide to seize them.